TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control  
SN  - 8120311787 :
U1  - 658.8 19
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing
KW  - Spines
KW  - Management
N1  - mkt
N2  - Business
ER  -