TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault Jr,William D.
TI  - Basic marketing: a global-management approach  
T2  - The Irwin series in marketing
SN  - 025610509X
U1  - 658.8 19
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Spines
N1  - Bibliography : p. 723-760; gm
N2  - Business
ER  -