TY  - BOOK
AU  - Assael,Henry
TI  - Consumer behavior and marketing action
SN  - 0538844337 :
U1  - 658.8342 19
PY  - 1995///
CY  - South-Western College Publishing
KW  - Consumer bahavior
KW  - Spines
KW  - Marketing
KW  - Management
N1  - gm
N2  - Business
ER  -