TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 8120312198 :
U1  - 659.1 19
PY  - 1996///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Publicity
KW  - Spines
KW  - Management
KW  - Advertising
N1  - Includes index; gm
N2  - Business
ER  -