TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256166447
U1  - 658.8 19
PY  - 1995///
CY  - Burr Ridge
PB  - Irwin
KW  - Marketing
KW  - Spines
N1  - mkt
N2  - Business
ER  -