TY  - BOOK
AU  - Mooji,Marieke K.de
AU  - Keegan,Warren J.
TI  - Advertising worldwide: concepts, theories and practice of international, multinational and global advertising  
SN  - 0134718976
U1  - 659.1 19
PY  - 1991///
CY  - New York
PB  - Prentice Hall
KW  - Publicity
KW  - Spines
N1  - Includes index and bibliographical references
N2  - Communication
ER  -