TY  - BOOK
AU  - Bovee,Courtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The Irwin series in marketing
SN  - 025609196X
U1  - 659.1 19
PY  - 1992///
CY  - Homewood, IL
PB  - IRWIN
KW  - Propagonda
KW  - Spines
KW  - Advertising
N1  - Bibliography : p. 12 p; mkt
N2  - Business
ER  -