TY  - BOOK
AU  - Perreault Jr,William D.
TI  - Applications in basic marketing: clippings from the popular business press  
SN  - 0256101167
U1  - 658.8 19
PY  - 1991///
CY  - Homewood, IL
PB  - IRWIN
KW  - Marketing
KW  - Spines
N1  - mkt
N2  - Business
ER  -