TY  - BOOK
AU  - Assael,Henry
TI  - Test bank: consumer behavior and marketing action  
SN  - 0538844655
U1  - 658.8342 19
PY  - 1995///
CY  - New York
PB  - South-Western College Publishing
KW  - Consumer behavior
KW  - Spines
KW  - Marketing
N1  - mkt
N2  - Business
ER  -