TY - BOOK AU - Walters,C.Glenn TI - Consumer behavior: theory and practice SN - 025601597X U1 - 658.8342 19 PY - 1974/// CY - Homewood, Illinois PB - Richard D. Irwin, Inc. KW - Consumer behavior KW - Spines KW - Marketing KW - Psychology N1 - mkt N2 - Business ER -