TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising: principles and practice  
SN  - 0137833660 :
U1  - 659.9 19
PY  - 1998///
CY  - New York
PB  - Prentice Hall International, Inc.
KW  - Publicity
KW  - Spines
KW  - Advertising
N1  - ib
N2  - Business
ER  -