TY  - BOOK
AU  - Cheverton,Peter
TI  - Key account management in financial services: tools and techniques for building strong relationships with major clients 
SN  - 9780749450694
U1  - 332.10688 22
PY  - 2010///
CY  - New Delhi, Kogan Page India Private Ltd
PB  - Kogan Page
KW  - Financial services industry
KW  - Management
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references (p. 324-326) and index; mkt
ER  -