TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic Brand Management: building, measuring, and managing brand equity  
SN  - 9788131719770 :
U1  - 658 19
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Mnagement
KW  - Spines
KW  - Building
KW  - Measurement
N1  - ib
N2  - Business
ER  -