TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic Brand Management: building, measuring and managing brand equity  
SN  - 8129702541
U1  - 658.4012 19
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Strategic Management
KW  - Spines
KW  - Brand Management
N2  - Business
ER  -