TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
AU  - Mookerjee,Amit
TI  - Consumer behavior: building marketing strategy 
U1  - 658.83420973 22
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and index; mkt
ER  -