TY  - BOOK
AU  - Leiss,William [etal]
TI  - Social Communication in Advertising: consumption in the mediated marketplace  
SN  - 0415966760 :
U1  - 659.1042 19
PY  - 2005///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Spines
KW  - Social communication
KW  - Media
N1  - mc
N2  - Communication
ER  -