TY  - BOOK
AU  - Pike,Andy
TI  - Origination: the geographies of brands and branding 
T2  - RGS-IBG book series
SN  - 9781118556313
AV  - HF1025 
U1  - 658.8/27 23
PY  - 2015///
CY  - Chichester, West Sussex, UK
PB  - Wiley Blackwell
KW  - Commercial geography
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Globalization
KW  - Marketing
KW  - BUSINESS & ECONOMICS / Industrial Management
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Management
KW  - BUSINESS & ECONOMICS / Management Science
KW  - BUSINESS & ECONOMICS / Organizational Behavior
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development; gsg
N2  - 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl
UR  - http://dx.doi.org/10.1002/9781118556313
ER  -