TY  - BOOK
AU  - Ehrlich,Evelyn
AU  - Fanelli,Duke
TI  - The financial services marketing handbook: tactics and techniques that produce results 
T2  - Bloomberg financial series
SN  - 1118222407
AV  - HG181 .E38 2012
U1  - 332.1068/8 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Bloomberg Press
KW  - Financial services industry
KW  - United States
KW  - Marketing
KW  - Financial planners
KW  - Customer relations
KW  - Computer network resources
KW  - fast
KW  - Electronic books
KW  - local
N1  - Series data from the jacket; Includes bibliographical references and index; mkt
UR  - http://dx.doi.org/10.1002/9781118531716
ER  -