TY  - BOOK
AU  - Ellery,Tony
AU  - Hansen,Neal
TI  - Pharmaceutical lifecycle management: making the most of each and every brand 
SN  - 9781118266793
AV  - HD9666.5 .E45 2012eb
U1  - 338.4/76153 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Pharmaceutical industry
KW  - Economic aspects
KW  - Drug approval
KW  - Drug Industry
KW  - economics
KW  - Drug Approval
KW  - Economics, Pharmaceutical
KW  - legislation & jurisprudence
KW  - Marketing
KW  - methods
KW  - Pharmaceutical Preparations
KW  - BUSINESS & ECONOMICS
KW  - Industries
KW  - Service
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes index; pt. A. Lifecycle management business environment -- pt. B. Lifecycle management regulatory and legal environment -- pt. C. Patents and exclusivities -- pt. D. Developmental LCM -- pt. E. Commercial LCM -- pt. F. Biologics and biosimilars -- pt. G. The integrated brand LCM strategy and its implementation -- pt. H. Integrating LCM with portfolio management; mkt
N2  - A comprehensive guide to optimizing the lifecycle management of pharmaceutical brandsThe mounting challenges posed by cost containment policies and the prevalence of generic alternatives make optimizing the lifecycle management (LCM) of brand drugs essential for pharmaceutical companies looking to maximize the value of their products. Demonstrating how different measures can be combined to create winning strategies, Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand explores this increasingly important field to help readers understand what they can--and must--do to get
UR  - http://dx.doi.org/10.1002/9781118266755
ER  -