TY - BOOK AU - Choi,Nak-Eon AU - Han,Jung H. TI - How flavor works: the science of taste and aroma SN - 9781118865453 (ePub) AV - QP456 U1 - 612.8/7 23 PY - 2015/// CY - Chichester, West Sussex PB - John Wiley & Sons Inc. KW - Taste KW - Smell KW - MEDICAL KW - Physiology KW - bisacsh KW - SCIENCE KW - Life Sciences KW - Human Anatomy & Physiology KW - fast KW - Electronic books N1 - Includes bibliographical references and index; What is taste? -- The origin of taste: why do we feel taste? -- Taste is general science -- How do we smell odors? -- What creates smell? -- Technological advancements brought by the love of flavors -- Flavors influence us deeply -- Taste is regulated by flavor, and flavor is regulated by the brain -- The future of taste and aroma -- Ending remarks; ls N2 - Taste is the number one driving force in the decision to purchase a food product and food consumption is the most critical function for living organisms to obtain the energy and resources essential to their vitality. Flavor and aroma are therefore universally important concepts: intrinsic to human well-being and pleasure, and of huge significance for the multi-trillion dollar global food business. How Flavor Works: the Science of Taste and Aroma offers a fascinating and accessible primer on the concepts of flavor science for all who have an interest in food and related topics. Professionals UR - http://dx.doi.org/10.1002/9781118865439 ER -