TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael A
TI  - Advertising and Promotion: an integrated marketing communications perspective  
SN  - 0072314451
U1  - 659.1 19
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill\Irwin
KW  - Publicity
KW  - Spines
KW  - Sale
KW  - Marketing
KW  - Market forcasting
N1  - mkt
N2  - Business
ER  -