TY  - BOOK
AU  - Levitt,Theodore
TI  - The marketing imagination
SN  - 0029191807
U1  - 658.8 22
PY  - 1986///
CY  - New York, London
PB  - Free Press, Collier Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index; mkt
ER  -