TY  - BOOK
AU  - Smith,P R
AU  - Taylor,Jonathan
TI  - Marketing Communications: an integrated approach  
SN  - 8175542330 :
U1  - 658.8 19
PY  - 2003///
CY  - New Delhi
PB  - Kogan Page India Private Limited
KW  - Marketing
KW  - Spines
KW  - Communications
N1  - mc
N2  - Business
ER  -