TY  - BOOK
AU  - Ng,Irene C.L.
TI  - Creating new markets in the digital economy: value and worth 
SN  - 9781107049352 (hardback)
U1  - 658.872 23
PY  - 2014///]
CY  - New York
PB  - Cambridge University Press
KW  - Information technology
KW  - Economic aspects
KW  - Technological innovations
KW  - New products
KW  - Value
KW  - Marketing research
N1  - Includes bibliographical references and index; mkt
ER  -