TY  - BOOK
AU  - Zeithaml,Valarie A
AU  - Bitner,Mary Jo
TI  - Services Marketing: integrating customer Focus Across the firm  
SN  - 0071199144 :
U1  - 658.8 19
PY  - 2003///
CY  - Boston
PB  - McGraw Hill\Irwin
KW  - Marketing
KW  - Spines
KW  - Services industries
N1  - ib
N2  - Business
ER  -