TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriarty,Sandra
TI  - Advertising: principles and practice  
SN  - 8129700636 :
U1  - 659.1 19
PY  - 2003///
CY  - Singapore
PB  - Pearson
KW  - Publicity
KW  - Spines
N2  - Business
ER  -