TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: why things catch on 
SN  - 9781451686586
U1  - 658.8342 23
PY  - 2013///
CY  - New York
PB  - Simon & Schuster Paperbacks
KW  - New products
KW  - Consumer behavior
KW  - Popularity
KW  - Economic aspects
N1  - Includes bibliographical references and index; SBE; mkt
ER  -