TY  - BOOK
AU  - Watkins,Alexandra
TI  - Hello, my name is awesome: how to create brand names that stick 
SN  - 9781523099986
U1  - 658.827 23
PY  - 2019///
CY  - Oakland
PB  - Berrett-Koehler Publishers, Inc
KW  - Branding (Marketing)
KW  - Brand name products
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / New Business Enterprises
KW  - BUSINESS & ECONOMICS / Marketing / Research
N1  - Revised edition of the author's Hello, my name is awesome, [2014]; Includes bibliographical references and index; SBE; mkt
N2  - "The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline.  Too many new companies and products have names that look like the results of a drunken Scrabble; "The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"--
ER  -