TY  - BOOK
AU  - Sheth,Jagdish N
AU  - Parvatiyar,Atul
AU  - Shainesh,G
TI  - Customer Relationship Management: emerging concepts, tools and applications  
SN  - 0070435049 :
U1  - 658.812 19
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Management
KW  - Spines
KW  - Relationship
KW  - Marketing
N1  - gm
N2  - Business
ER  -