TY  - BOOK
AU  - Jones,John Philip
AU  - Slater,Jan S
TI  - What's in a Name?: advertising and the concept of brands  
SN  - 8120324471 :
U1  - 658.827 19
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Publicity
KW  - Spines
KW  - Market Forecasting
KW  - Brands
N1  - ib
N2  - Business
ER  -