TY  - BOOK
AU  - Boad,Bob,ed
TI  - Co-Branding: the science of Alliance  
SN  - 0333760891 :
U1  - 658.827 19
PY  - 1999///
CY  - London
PB  - Macmillan Press Limited
KW  - Market management
KW  - Spines
KW  - Sales
N1  - Includes index and bibliographical references; gm
N2  - Business
ER  -