TY - BOOK AU - Gesteland,Richard R. TI - Cross-Cultural business behavior: marketing, negotiating and managing across cultures SN - 817649156X : U1 - 658.8 19 PY - 2000/// CY - New Delhi PB - Viva Books Private Limited KW - Marketing KW - Spines N1 - Includes index and bibliographical references; mkt N2 - Business ER -