TY - BOOK AU - Jacobsen,Thomas M. AU - Wertheimer,Albert I. TI - Modern pharmaceutical industry: a primer SN - 9789380108469 U1 - 615.19 22 PY - 2010/// CY - New Delhi PB - Jones and Bartlett Publishers KW - Drug development KW - Pharmaceutical industry KW - Drug Industry KW - Drug Discovery KW - Technology, Pharmaceutical N1 - Includes bibliographical references and index; Drug discovery : new compounds -- Pharmaceutical formulation -- Analytical testing and development -- Manufacturing and production -- Ethics in clinical research -- Clinical research -- Regulatory affairs -- Medical information -- Drug safety and pharmacovigilance -- Legal and intellectual property -- Sales and marketing -- Finance -- Pharmacoeconomics and outcomes research -- Public affairs -- Generic drugs -- Over-the-counter drugs -- Future industry trends; PHR; fin ER -