TY  - BOOK
AU  - Malhotra,Naresh K
TI  - Marketing Research: an applied orientation  
SN  - 8120327446 :
U1  - 658.83 19
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Marketing research
KW  - Spines
KW  - Management
KW  - Marketing
KW  - Consumer Behaviour
N1  - ib
N2  - Business
ER  -