TY  - BOOK
AU  - Mentzer,John T.
AU  - Bienstock,Carol C.
TI  - Sales forecasting management
SN  - 0761908234 :
U1  - 658.818 19
PY  - 1998///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Market forecasting
KW  - Spines
KW  - Market management
KW  - Marketing research
N1  - mkt
N2  - Business
ER  -