TY  - BOOK
AU  - Marconi,Joe
TI  - The Brand marketing book: crating, managing, and extending the value of your  brand  
SN  - 0844222577 :
U1  - 658.827 19
PY  - 2001///
CY  - Illinois
PB  - NTC business books
KW  - Marketing
KW  - Spines
N1  - mkt
N2  - Business
ER  -