TY  - BOOK
AU  - Duncan,Tom
TI  - Principles of Advertising and IMC
SN  - 0072537744 :
U1  - 658.827 19
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill\Irwin
KW  - Publicity
KW  - Spines
KW  - Sales
KW  - Marketing
KW  - Brands
KW  - Sales Promotion
KW  - Marketing Communication
KW  - Advertisement
N1  - mc
N2  - Business
ER  -