TY  - BOOK
AU  - Lee,Sangjoon
AU  - Nornes,Mark Abe
TI  - Hallyu 2.0: the Korean wave in the age of social media 
T2  - Perspectives on contemporary Korea
SN  - 9780472072521 (hardback)
U1  - 302.231 23
PY  - 2015///
CY  - Ann Arbor
PB  - University of Michigan Press
KW  - Social media
KW  - Korea (South)
KW  - Popular culture
N1  - Includes bibliographical references and index
N2  - "Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu's impact on Korea's national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu's propagation.  Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon"--
ER  -