TY  - BOOK
AU  - Westwood,John
TI  - How to Write a Marketing Plan
SN  - 8175541296 :
U1  - 658.802 19
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page India Pvt.Ltd.
KW  - Market Planning
KW  - Spines
KW  - Marketing Research
KW  - Marketing
N1  - mkt
N2  - Business
ER  -