TY  - BOOK
AU  - Kotler,Philip
AU  - Keller, Kevin Lane,
AU  - Chernev, Alexander
TI  - Marketing management
SN  - 9781292462714
U1  - 658.8 23
PY  - 2026///
CY  - UK
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; PHR; phr
ER  -