TY  - BOOK
AU  - Mercer,David
TI  - Marketing:The Encyclopedic Dictionary
SN  - 06312112682,374.006bTK.
U1  - 658.8003 19
PY  - 1999///
CY  - Oxford
PB  - Blackwell Publishers Ltd.
KW  - Dictionaries
KW  - Spines
KW  - Encyclopedia
KW  - Marketing
N1  - ib
N2  - Business
ER  -