TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Principles of global marketing
SN  - 0137222998 :
U1  - 658.848 19
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Spines
KW  - Management
KW  - Exports
KW  - International  markets
KW  - Case studies
N1  - gsg
N2  - Business
ER  -