TY  - BOOK
AU  - Russell,J.Thomas
AU  - Lane,W.Ronald
TI  - Kleppner's advertising procedure
SN  - 0139619135 :
U1  - 659.1 19
PY  - 1999///
CY  - New York
PB  - Prentice Hall International, Inc.
KW  - Publicity
KW  - Spines
KW  - Advertising
N1  - Includes index; ib
N2  - Business
ER  -