TY - BOOK AU - Panwar,J.S. TI - Marketing in the new era: combating competition in a globalizing economy SN - 8170366348 : U1 - 658.800954 19 PY - 1997/// CY - New Delhi PB - Response Books KW - Marketing KW - Spines KW - International economics KW - India N1 - Includes index and bibliographical references; ib N2 - Business ER -