TY - BOOK AU - Mayall,Carol AU - Palmer,Sally TI - Customer services: marketing and the competative environment T2 - Banking certificate series SN - 0273039946 : U1 - 658.812 19 PY - 1993/// CY - London PB - Pitman Publishing KW - Marketing KW - Spines KW - Consumer interest N1 - env N2 - Business ER -