TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly Jr,James H
TI  - A Preface to marketing management
SN  - 0256094454
U1  - 658.8 19
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Spines
KW  - Management
N1  - Bibliography : p. 300-310; mkt
N2  - Business
ER  -