TY  - BOOK
AU  - Lucas,Darrell Blaine
AU  - Britt,Steuart Henderson
TI  - Measuring advertising effectiveness
T2  - McGraw-Hill series in marketing and advertising
U1  - 659.1 19
PY  - 1963///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Publicity
KW  - Spines
KW  - Marketing
KW  - Advertising
N1  - mkt
N2  - Business
ER  -