TY  - BOOK
AU  - Churchill,Gilbert A
AU  - Peter,J Paul
TI  - Marketing:creating value for customers
SN  - 0256125392
U1  - 658.8 19
PY  - 1994///
CY  - USA
PB  - Irwin
KW  - Marketing
KW  - Spines
N1  - Includes bibliographical references and index; mkt
N2  - Business
ER  -