TY  - BOOK
AU  - Czinkota,Michael
AU  - Ronkainen,IIkka A
TI  - Global marketing
SN  - 0030106494 :
U1  - 658.848 19
PY  - 1996///
CY  - Fort Worth
PB  - The Dryden Press
KW  - Marketing
KW  - Spines
KW  - International trade
N1  - ib
N2  - Business
ER  -