TY  - BOOK
AU  - Urban,Glen L.
AU  - Star,Steven H.
TI  - Advanced marketing strategy: phenomena, analysis, and decisions  
SN  - 0138519404 :
U1  - 658.802 19
PY  - 1991///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Spines
N1  - Includes bibliographical references; mkt
N2  - Business
ER  -